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Post Show Report — The 31st China (Guangzhou) International Health Industry Expo 2023

The 31st Guangzhou International Health Industry Expo was successfully concluded on June 11, 2023


  • China National Health Association
  • China National Medicine Exchange and Cooperation Working Committee
  • National Food Industry Productivity Promotion Center
  • China Science International Union of Medical Science Transformation
  • International Academy of Academicians Medical Science Committee
  • World Federation of Chinese Medicine Societies (WFCMS)
  • Bird's Nest Branch of China Pharmaceutical Culture Society
  • Chinese Pharmacy Management College
  • Guangdong Health Care Association
  • Maternal and Child Service Industry Branch of Guangdong Health Care Association
  • Guangdong Health Association
  • Guangdong Provincial Health Association
  • Guangdong Province Hospital Association
  • Guangdong Provincial Association of Ethnic Medicine
  • Guangdong Province Industrial Park Association
  • Guangdong Province Ginseng Association
  • Guangzhou Pharmaceutical Profession Association
  • Bird's Nest Industry International Alliance
  • Organizer

  • Guangzhou Yi Fan Exhibition Co.,Ltd.


  • Zhongke Jianlan Group
  • Guangdong Pharmaceutical Retail Industry Association
  • Guangdong Cross-Border E-Commerce Association
  • Guangdong Provincial Food Society Probiotics and Dairy Professional Committee
  • Guangdong Elder Health Care Association
  • GuangDong Food Circulate Association
  • Yunnan Health Food Industry Association
  • Guangdong E-Commerce Association
  • Shandong Health Food Industry Association
  • Guangzhou Medical Industry Association
  • Guangzhou International Medicine Port
  • Shenzhen Medicine Profession Association
  • Zhuhai Pharmaceutical Distribution Industry Association
  • Foshan Shunde Health Care Chamber of Commerce
  • Foshan Beauty Association
  • Guangdong-Hongkong-Macao Greater Bay Area Beauty Industry Promotion Association
  • Traditional Chinese Medicine Science and Technology Industrial Park of Co-operation between Guangdong and Macao
  • Wuchang Municipal People's Government
  • Changchun Municipal Bureau of Commerce
  • Heilongjiang Qing'an County People's Government
  • Shangri-La Deqin County
  • Guangxi Province Quanzhou County People's Government

International Supporters

  • The Surgical Instrument Manufacturers Association of Pakistan (SIMAP)
  • Asian Federation of Societies for Lactic Acid Bacteria (AFSLAB)
  • Aegean Exporters’ Associations
  • CzechTrade
  • Italian Trade Agency
  • Invest in Spain
  • InvestChile
  • International Olive Council

Exhibitors are enthusiastic about participating in the exhibition, and the future can be expected

  • Exhibition Scale
  • Exhibitors
  • Professional buyers

The 31st China(Guangzhou) International Health Industry Expo was successfully concluded on 9-11 June 2023 at the China Import and Export Fair Complex. The success of this exhibition heralds the vigorous development of the International and domestic health industry, and also shows everyone's firm confidence in the future of the health industry. The exhibition lasted for 3 days. Focusing on the theme of "Health Industry China, Brings Well Being To The World", many industry leaders and cutting-edge brands had a smart collision with more experienced and mature industry professionals on the spot, which not only showed vigorous industry opportunities, It also points out the wind direction for future industry trends. The successful holding of this exhibition is inseparable from the love and support of all guests, Chinese and foreign exhibitors, partners and audience friends. It is because of everyone's responsibility and persistence that we once again jointly create an annual big health industry, chain event.


  • Healthy Food & Nutritional Supplements20%
  • Probiotics & Intestinal Health18%
  • Medical Equipment & Health Care Products14%
  • Traditional Chinese Medicine & Tonic13%
  • High-end Water & Hydrogen Health12%
  • Maternal and Child Health10%
  • Smart Elderly Care & Health Management6%
  • Cross border Healthcare & Medical Travel4%
  • Package & Production Equipment3%

Exhibiting Goals

  • Find new dealers/partners/resellers83.6%
  • Promote new clients existing products and expand86.4%
  • Meet existing clients and strengthen relationships66.8%
  • Get target client data58.5%
  • Introducing new products/brands/services30.8%
  • Show company image27.9%
  • Promote brands and increase recognition by clients26.3%
  • Get latest market trends and clients` feedbacks16.1%
*The percentage is based on the number of people who answered this question. Due to the multiple choices of some exhibitors, the total percentage is greater than 100%

Exhibitor brands

Featured Sectors

Healthy Food & Nutritional Supplements Probiotics/Intestinal Health
High-end Water & Hydrogen Health Maternal and Child Health Traditional Chinese Medicine & Tonic
Smart Elderly Care Medical Equipment Beauty and Health Care Products
Package & Production Equipment Cross border Healthcare & Medical Travel

Exhibitor Testimonials

Survey for Exhibitors

  • Overall satisfaction with the exhibition98%
  • Overall Organizational Satisfaction of the Exhibition98%
  • Exhibition publicity and industry influence95%
  • Professional audience quality98%
  • The number of visitors and the on-site transaction rate95%
  • Exhibiting target achieved94%
  • Willingness to participate in IHE China 2024 again77%

Visitors by Regions

  • Southwest China70%
  • East China7%
  • North China6%
  • Central China5%
  • Southwest China6%
  • Northeast China2%
  • Northwest China1%
  • Hong Kong, Macao and Taiwan2%
  • Overseas1%

Visitors Source

  • Organizer’s Invitation53.6%
  • Exhibitor’s Invitation34.8%
  • WeChat/New Media/Short video29.3%
  • Invited and Organized by Industry Associations18.1%
  • Recommended by Industry/Colleague/Friend15.4%
  • Website/Email/SMS8.7%
  • Others2.6%

Visiting Categories

  • Distributors/Agents20.5%
  • TCM Clinic/Chinese Medical Hospital/Health and Beauty Salon14.37%
  • Confinement Center/Maternal and Child Store/Maternity Hospital12.1%
  • Health Product Direct-sale Store10%
  • Rehabilitation Centre/Retirement Center9.88%
  • National Chain Pharmacies7.9%
  • Supermarket/Retail Stores5%
  • Imports and Exports/International trade4.23%
  • Manufacturers4.02%
  • Community Group Buy/New Retail3.99%
  • Cross Border E-commerce3.34%
  • Government/Association/Consulates/Organizations2.67%
  • Media/Internet1.56%
  • Hotel/Catering0.44%

Visiting Objectives

  • Purchase45.69%
  • Looking for distributors and business partners25.96%
  • To know the market needs and innovative technology18.51%
  • Stay connect with supplier and dealers15.44%
  • Attend forum and conference11.23%
  • Evaluate the possibility of exhibiting5.69%
  • Others2.14%

VIP Buyers

VIP Group Buyers

  • Guangdong Health Care Association
  • Zhuhai Health Care Association
  • Jieyang Health Industry Association
  • Maternal and Child Service Industry Branch of Guangdong Health Care Association
  • GuangDong Food Circulate Association
  • purchasing group of GZ TV program “chef meet good foodstuff”
  • China Hotel Association Procurement Committee
  • Guangdong Overseas Chinese Returnees Association
  • Guangdong Health Association
  • Shenzhen Organic Product Association
  • Shenzhen Medicine Profession Association
  • Zhuhai Association Of Health-Protection Food
  • Guangdong Chain Operations Association
  • Guangzhou Food Enterprise Association
  • Guangzhou Pharmaceutical Profession Association
  • Dongguan Ethnic Medical Association
  • Global Union
  • Importfood.Net
  • Hong Kong International Chinese Chamber of Commerce
  • Foshan Shunde Medical and Health Care Chamber of Commerce
  • Guangzhou medical Industry Association
  • Guangdong Elderly Health Commission
  • Guangdong Province Hospital Association
  • The Surgical Instrument Manufacturers Association of Pakistan (SIMAP)
  • Foshan Beauty Industry Association
  • Guangdong-Hongkong-Macao Greater Bay Area Beauty Industry Promotion Association

Visitor Testimonials

Conferences and Special Events

Around the theme of "Health Industry China, Brings Well Being To The World", the 31st Guangzhou International Health Exhibition presented a number of activities with different content dimensions. More than 100 brands participated in the activities, and more than 3500 audiences listened and interacted on site. Each event was almost full. Their display and sharing have inspired new inspiration for people in the big health industry, triggered new opportunities, opened a new perspective for the future big health ecology, and expanded a new way of industry cooperation.

► Opening and Award Ceremony

The Opening and Award Ceremony brought together national academicians,leaders from various provinces and cities, diplomats from foreign embassies and consulates in Guangzhou, dozens of domestic and international industry associations, research institutions, universities, and health organizations, as well as hundreds of top-notch industry experts, industry media, and other industry circles. This gathering of distinguished individuals empowered the health industry and contributed to the vigorous development of China's health industry.During the opening ceremony, the organizing committee presented awards such as the Excellent Product Gold Award and Top Ten Brands.

► Probiotics and Health Industry Technology Forum

The Probiotics and Health Industry Technology Forum focuses on "Probiotics and Health Industry" and has invited experts and scholars in the field of probiotics, including Professor He Guoqing from Zhejiang University, Professor Wu Xiyang from Jinan University, Professor Li Li from South China University of Technology, and Professor Fang Xiang from South China Agricultural University. They have shared the cutting-edge research achievements in the field of probiotics, analyze the challenges in industry development, and summarize the future trends of the industry.

► 2023 Bay Area Health and Life Sciences Forum

This forum is organized by Guangzhou Yi Fan Exhibition Co.,Ltd. and sponsored by Shenzhen Life Sciences Industry Association. With the aim of "showcasing achievements,promoting exchanges, and facilitating trade," the forum seeks to foster communication and collaboration between upstream and downstream industries. The forum has invited senior experts from the Chinese Academy of Sciences in antibody engineering, as well as experts and industry elites including company chairpersons, chief bioinformatics scientists, and directors of biotechnology services, to provide in-depth analysis and insights into the life sciences industry.

► China International Health Product Retail Conference

The conference, with the theme of "Marketing Growth and Resource Transformation," has received strong support from organizations including the Chinese Future Studies Society's Artificial Intelligence Research and Development Branch, Guangdong Society of Social Medicine, Watsons Personal Care Stores Ltd., Mannings Guangdong Retail Company Limited, and Dashenlin Pharmaceutical Group Co.,Ltd. By focusing on the application of scientific research materials in retail and assisting enterprises in building a "service-oriented + private domain prominent" model, the conference aims to help companies seize new retail opportunities, achieve marketing growth, and connect with retail new prospects. Additionally, a guidance team from the National Health Commission attended the event in person to interpret and guide policies related to the Bay Area, supporting small and medium-sized enterprises in the Bay Area to harness policy dividends.

► Hohhot Economic and Trade Exchange Conference

The Hohhot Economic and Trade Exchange Conference is organized by the Hohhot Committee of China Council for the Promotion of International Trade (CCPIT) with the aim of promoting the advantages of Hohhot's health industry and attracting investment in the health industry. It aims to promote local high-quality health brands and products and facilitate the expansion of enterprises into the national market.

► 2023 "Guizhou Brand" Promotion Conference in Guangzhou

In recent years, Guizhou Province has vigorously promoted the development of "Guizhou Brand" ethnic cultural industry brands by leveraging local resource advantages and ethnic characteristics. It has established a distinctive brand system for the ethnic cultural industry with Guizhou characteristics. The "Guizhou Brand" Promotion Conference featured the exchange of procurement agreements for "Guizhou Brand" branded products and a segment dedicated to introducing "Guizhou Brand" brand enterprises, showcasing a wide range of high-quality products. This initiative aims to accelerate the high-quality development of the ethnic cultural industry and the economy in ethnic regions, promote the market presence of Guizhou products, and contribute to rural revitalization.

Professional Media

Media Cooperation

IHE China continues to innovate the content and form of communication. By radiating more than 100 industry media around the world, intensive campaign and high-frequency reports throughout the year, IHE China's latest highlights and latest trends are timely pushed, and multiple measures are taken to strengthen the international voice and comprehensively disseminate IHE China's super strength continues to expand the global influence of the exhibition.