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IFE 2018 Global Promotion: Highlights fromAnuga, Germany

During 7 - 11October, the IFE China project teamattended Anuga 2017 inCologne, Germany establishing communication and cooperation with many international pavilions and government organizations. The team traveled with their overseas consultants, Ms. Elly Habt and Ms. Helen Wynd, specialists in international project and business development for well-known food exhibitions. With the help of their vastconnections and promotional experience, the project team presented IFE China as a leading trading platform for the food industryin China.

        Anuga is a professional trade fair for food and beverages organized by Koelnmesse GmbH. Itpresents a vast range of exhibits, including basic food, fine food, frozen food, meat product, dairy product, beverage, organic food, etc.


TheIFE project team sent invitations to over 2,000 exhibitors, organizations and professional buyers during the five-daytour. Poland Agricultural Market Agencybrought13 Polish enterprises to participate in IFE China 2017 for the first time. Theyexpressedtheirsatisfaction andconfirmed their commitment toenhance promotional efforts to attract more Polish enterprises to attend IFE.

The team of IFE with directors of Poland Agricultural Market Agency

Mr.Guido Magnoni fromICE[Italian Trade Agency],discussed with our team the business opportunities for Italian companiesin China and how IFE can to help them further explorethe market.

The project team with Mr. Guido Magnoni

        During the exhibition, the project team of IFE met face to facewith Spanish enterprises and associations. IFE is honored to be listed on the annual exhibitioncalendarof the SpanishICEX association.

The project team of IFE with representatives of theSpanish pavilion

Ms. Denise Langevin who represents IFE in Chile, also expressed her satisfaction with the quality of professional buyers in IFE China. Ms Langevin aims to increase the number of Chilean exportersparticipating IFE, in particular, the match-making meetings. Moreover, the team met with Dr. Phil. Horst, an expert inthe olive oil industry, learned about the latest trend in the industry and invited him to visit IFE China 2018.

The team of IFE with Ms. Denise Langevin and Dr. Phil. Horst

       Portugal Foods agency showed great interests in IFE as a platform for Portuguese exporters to expand their presence in the Chinese market.

The team of IFE with director of Portugal Foods agency

        Furthermore, the team strengthenedrelations with associations and government trade entities from a number of key countries including Germany, France, Austria, Egypt, Greece, etc. 

The team of IFE with different international pavilions on site

    The promotion at Anuga has enhanced the positionof IFE China in the international food and beverage exhibition industrywhile greatly increasing its exposure to the global market. IFE 2018 will explore newindustry trends and market developments. Bringing together professional exporters andquality buyers it will offera unique business trading opportunity in Guangzhou and Southern China.

      The 18th edition of IFE China will be held on 28-30 June 2018 at China Import and Export Fair Complex, Guangzhou. The 2018 event will feature over 2,000 exhibitors in 80,000sqm of exhibition space and is expected to attract 150,000 visitor entries. This is definitely an event you don’t want to miss!